中国家用空调行业产销月度研究报告  

报告摘要

报告目录

一、说明及评述                
       
1.1    报告说明               
1.2    本月结论                             
                                  
二、行业总量                    
       
2.1    总量特征                       
2.2    季节特征（按冷年）                          
2.3    季节特征（按财年）                                 
2.4    内外销比例
 
三、品牌竞争                                  
 
3.1   企业产销存汇总表                        
       3.1.1 当月                
       3.1.2 财年累计                       
       3.1.3 冷年累计                
3.2 经营指标对比                     
       3.2.1 生产                       
       3.2.2 销售                       
       3.2.3 内销                       
       3.2.4 出口                       
       3.2.5 库存                       
3.3 品牌格局                            
       3.3.1 按总销量                
       3.3.2 按内销量                
       3.3.3 按出口量                
3.4   派系对比                          
       3.4.1 总量同比增长对比                
       3.4.2 内外销结构比例                    
                                  
四、重点企业
                                  
4.1格力               
       4.1.1 总量                
       4.1.2 产销量对比                           
       4.1.3 出口、内销对比                           
4.2美的              
       4.2.1 总量                
       4.2.2 产销量对比                           
       4.2.3 出口、内销对比                           
4.3奥克斯               
       4.3.1 总量                
       4.3.2 产销量对比                    
       4.3.3 出口、内销对比                           
4.4海尔                      
       4.4.1 总量                       
       4.4.2 产销量对比                           
       4.4.3 出口、内销对比                           
4.5TCL                       
       4.5.1 总量                       
       4.5.2 产销量对比                           
       4.5.3 出口、内销对比                           
4.6海信                      
       4.6.1 总量                       
       4.6.2 产销量对比                           
       4.6.3 出口、内销对比                    
4.7长虹                   
       4.7.1 总量                
       4.7.2 产销量对比             
       4.7.3 出口、内销对比